Last updated: October 13, 2026
Marty Pays The Most (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how information is collected and used when you visit martypaysthemost.com, contact us, or interact with our website.
Information You Provide
When you contact us, request a visit, or submit a form, we may collect information you provide, such as your name, phone number, email address, message, and information about the items or property you are interested in selling.
We use this information to respond to your request, communicate with you, provide our services, and follow up regarding your inquiry.
Information Collected Automatically
When you visit our website, we may automatically collect limited technical and usage information, including:
- Pages visited and interactions with the website
- Date and time of visits
- Referring website or marketing source
- Browser, device, and operating system information
- IP address and approximate geographic location
- Advertising and campaign information, such as UTM parameters and Google advertising click identifiers
We use this information to operate and improve the website, understand how visitors find and use it, measure advertising performance, detect technical problems, and evaluate our marketing.
Cookies and Similar Technologies
We use cookies and similar browser technologies for website functionality, analytics, remembering privacy preferences, measuring website usage, and advertising attribution.
Our first-party analytics system, Marty Analytics, may use a randomly generated visitor identifier (ma_vid) to recognize returning browsers and a session identifier (ma_sid) to understand visits and sessions. These identifiers are not created from your name, email address, IP address, or browser fingerprint.
We may also temporarily store campaign information, such as referral sources, UTM parameters, and advertising click identifiers, to understand how visitors reached our website.
Your browser may also store a privacy preference so that we can remember your privacy choices.
Analytics and Advertising
We use Google Analytics to understand website usage and Google Ads to measure the effectiveness of our advertising, including actions such as calls and inquiries resulting from advertisements.
Google and related services may use cookies and similar technologies in accordance with their own privacy practices.
Where required, analytics and advertising storage is disabled until you make the applicable privacy choice. We use Google Consent Mode to communicate those choices to Google services.
Advertising Attribution
When you arrive through an advertisement or marketing campaign, the website may receive identifiers or campaign parameters such as gclid, gbraid, wbraid, and UTM parameters.
We may use this information to determine which advertisements or marketing campaigns resulted in website visits, calls, or inquiries.
Approximate Location
We may use a visitor’s IP address to determine an approximate country, region, or city. This information may be used for website analytics and to determine which privacy requirements apply to a visitor.
We use a locally hosted geographic database provided by MaxMind for IP-based geographic information. We do not send each visitor’s IP address to MaxMind for this lookup.
Global Privacy Control
We support Global Privacy Control (GPC) signals where applicable. When an applicable GPC signal is detected, we use it to apply relevant advertising privacy choices.
Your Privacy Choices
Depending on where you live, you may have rights regarding the collection and use of your personal information, including rights to access, correct, delete, or limit certain uses of your information.
You may use the Privacy Choices link in the footer of this website at any time to review or change available privacy preferences.
You can also configure your browser to restrict or delete cookies. Some website functionality may behave differently when cookies are disabled.
How We Share Information
We do not sell personal information for money.
We may share information with service providers that help us operate our website, communicate with customers, measure website performance, provide hosting or security, or conduct advertising and analytics.
These may include providers such as Google and our website hosting and infrastructure providers.
We may also disclose information when reasonably necessary to comply with law, protect our rights, prevent fraud or abuse, or respond to a lawful request.
Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining business records, analyzing website performance, resolving disputes, and complying with legal obligations.
Some analytics identifiers and browser storage have their own expiration periods. For example, our first-party visitor identifier may remain in your browser for up to one year unless deleted earlier, while session identifiers are shorter-lived.
Data Security
We use reasonable administrative and technical measures designed to protect information collected through the website. However, no method of transmission or electronic storage can be guaranteed to be completely secure.
Third-Party Services
We use third-party services to operate and improve our website. These services may receive technical information such as your IP address, browser information, or information necessary to provide their functionality.
These services may include:
- Google Analytics and Google Ads for website analytics, advertising measurement, and conversion tracking.
- Google Maps for displaying location information and providing links to directions and reviews.
- Google Fonts for displaying website typography.
- Google reCAPTCHA, when enabled, to help protect website forms from spam and abuse.
- Website hosting, email, security, and infrastructure providers necessary to operate the website.
Our website also contains links to third-party websites and social media services, including Facebook, Instagram, and TikTok. Following these links takes you to services governed by their own privacy policies.
Where required, we apply applicable privacy choices before enabling non-essential analytics or advertising storage.
Children’s Privacy
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
Changes to This Policy
We may update this Privacy Policy periodically. When we make changes, we will update the “Last updated” date at the top of this page.
Contact Us
If you have questions about this Privacy Policy or would like to make a privacy request, contact us through the contact information provided on this website.